— Analysis & Strategy for Tech Leaders.
If you've been working in marketing for the last twenty-four months, you have my sympathy. Seriously. We have all been traumatized. We watched the pivot-to-vide…
In the B2B software industry, there is a clear hierarchy of "marketability." At the top, you have Generative AI and modern Frontend frameworks. These are easy t…
The difference between corporate endurance and collapse boils down to a single factor: leadership. Just imagine the global cost of poor leadership equaled a sta…
The transactional management style has a reputation for being rigid or overly focused on the minutiae of rules. However, beneath this strict adherence lies a po…
The transformational leadership style is unmatched in its ability to drive powerful results. An effective transformational leader thinks beyond simple tasks. Th…
Today, it's clear that content marketing is vital for connecting with your target audiences, growing customer loyalty, building trust, forming brand identity, a…
These days, nearly half of marketers plan to increase their spending on B2B content marketing year over year. You might get surprised, but B2B marketers use mor…
A chief executive (CEO) is a person who can lead a company to the top of the market. At the same time, they can ruin it by inappropriate management. This role c…
A leadership position isn't a title in your life: It's a chance to make a real impact and a serious responsibility at the same time. Now you can't simply manage…
Traditional advertising in digital marketing has started to lose some of its power, giving way to a stronger, more authentic force: user-generated content (UGC)…
Today, acquiring a customer is just the first small step to achieving your business goal. The biggest challenge ahead is earning genuine customer loyalty. In fa…
Just imagine, you are searching for a partner to provide critical things for your business. Every company promises reliability and results. But one of these org…
78% of CMOs consider custom content as the future of marketing. Why? First, nearly 74% of companies recognize content marketing as effective for lead generation…
In 2024, content marketing is not extra — it's basic. 90% of marketers include content in their strategies. It connects with audiences, grows loyalty, builds br…
In recent years, e-commerce has become an essential component of global retail. Consumers worldwide now enjoy the edges of online purchases. There are over five…