The Journal.

— Analysis & Strategy for Tech Leaders.

Marketing 'Invisible' Tech: The Definitive Guide to Selling Refactoring, Migrations, and Technical Debt

A comprehensive guide analyzing the failure points in traditional B2B marketing for 'invisible' tech and providing a blueprint for how to sell technical debt as a strategic asset.

B2B Marketing Technical Content Content Strategy Legacy Modernization
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Effective Leaders: Key to Sustainable Growth and Employee Motivation Across Business Units

The difference between corporate endurance and collapse boils down to a single factor: leadership.

Leadership
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Transactional Management Style: From Rules to Revenue

Leadership
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Transformational Management Style: When It Works — and When It Doesn't

Leadership
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5 Top Content Marketing Challenges to Face in 2026

Content Marketing
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B2B Content Marketing Trends for 2025-2026: What to Expect and How to Stay Ahead

Market trends SEO
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7 Essential Leadership Skills for Chief Executives and Practical Tips for Success

Leadership
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Understanding Management Styles: A Guide to Effective Leadership

Marketing Leadership
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User-Generated Content: Boost Your Brand with Real Customer Voices

Marketing
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How to Build Customer Loyalty with Content Marketing

Marketing
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The Power of Case Studies: A Must-Have Resource for Business Success

Marketing
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8 Key Reasons Why Your Business Needs a Content Strategy

78% of CMOs consider custom content as the future of marketing.

Marketing
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Top 9 B2C Content Marketing Trends for 2024-2025

In 2024, content marketing is not extra — it's basic.

Marketing
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Best E-commerce Strategies: The Guide to Success in 2025

In recent years, e-commerce has become an essential component of global retail.

Marketing
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